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Dr. Kirti Varma

Dr. Kirti Varma

Assistant Professor,

School of Commerce


Qualification:

  • Ph.D. in Commerce & Management (University of Mumbai)
  • Qualified Mh-SET in Commerce.

Experience:

  • Teaching: 5.5 years

Subjects Teaching:

  • Marketing Strategy,
  • E-Commerce,
  • Business News Analysis,
  • Strategic Management.

Publications:

  • A Study on measuring service quality of Domino’s in Panvel Region. (Web of Science).
  • A Research Report: Behavioural Analysis on purchasing Energy drinks and their impact on health. Aarhat Multidisciplinary Journal, ISSN- 2278 5655.
  • A Study on Phubbing activities on Mobile Phone with special reference to youth. Journal of Advanced Zoology, Web f Science 21-24.
  • A study on problems faced by customers using m-banking for e-commerce transactions. Utkal Historical Journal, UGC listed Peer-reviewed Journal, ISSN: 0976-2132.
  • A study on the impact of emoji in social media conversation in the Panvel region. Utkal Historical Journal, UGC listed Peer-reviewed Journal, ISSN: 0976-2132.
  • A study on customers' perception using e-commerce services in the Thane region. IJFANS International Journal of Food and Nutritional Sciences, UGC CARE Listed (Group -I).
  • A study on problems faced by customers of HDFC bank and axis bank. Journal of Management & Entrepreneurship, UGC Care Group 1 Journal
  • Published a Book – SEC- Event Management, ISBN- 978-93-6955-456-0, Sheth Publication.
  • Published a Book – Commerce V (Marketing), ISBN - 978-93-5576-851-3, Sheth Publication.

Resource Person/ Academic Expert Lecture

  • Guest speaker for a workshop on Research Methodology at B.K. Birla College.
  • Speaker for a Webinar on "Essence of Ethics” on 08th October 2022 at Pillai College.
  • Delivered a lecture on "Research Methodology” at Oriental Institute of Management Studies.
  • Appointed as a Moderator in the subjects of Human Values, E-commerce legal and ethical considerations for SYBMS students at Pillai College, Navi-Mumbai.

Major achievements, awards, Certifications:

  • Received Best Research Paper Award - 2nd Position Title "A Study on Challenges faced by E-Banking Users” Online International Conference on Gyan Pravah- The flow of Knowledge Across Fields, on 20th April, 2025. 
  • Received Best Research Paper Presentation Award titled "A Study on Problems Faced by Customers of HDFC Bank in E-Banking Transaction” at International Conference on E-Commerce a Blessing or Curse” held at Achievers College of Commerce, on 16th February 2022.
  • Cloud Computing Device for Data Analysis & Management (Indian Design Patent, 2nd Applicant).
  • Smart Hair Collection and Recycling Box for sustainable waste management in residential society (Indian Utility - (Inventor) (In-Progress).
  • Smart Sip Bottle Indian Utility - (3rd Applicant) (In-Progress).
  • Seed Money Project- A Study on Awareness of google pay amongst Youth in Navi-Region.

Faculty Development Programmes Attended

  • National-level multi-disciplinary Faculty Development Program on "Emerging Trends in Teaching & Learning Process & Fundamental Aspects of Research.”, 24th - 28th April 2023. 18th - 23rd September 2022.
  • Research Ethics & Academic Writing, H.R. College of Commerce & Economics., 17, to January 28, 2022.
  • One Week Faculty Development Programme on E-content and MOOCs creations: Hands-on Training, 18th - 23rd September 2022.
           
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