Dr. Ishfaq Hussain Bhat
Assistant Professor
Research Interests
- Consumer Behaviour
- Retailing
- Social Media Marketing
- Educational Technology
Teaching Interests
- Marketing Management
- Consumer Behaviour
- Advertising
- Research Methodology
Academic
Credentials
Ph.D. from the University of Hyderabad
MBA, Marketing
Awards
and Achievements
Qualified
UGC National Eligibility test in 2013 and UGC Junior research fellowship in
2016.
Best
Paper Award at University of Kashmir
Young
Researcher award at an international conference on Economics and Business
Research
Papers
- Analysis
of Feasibility and Acceptability of an E‐Learning Module in Anatomy. (SCOPUS, SCI)
- Mediating
effect of student engagement on social network sites and academic performance
of medical students (ABDC indexed B)
- PUBG
Addiction: The Effects on the Social Engagement, Mental Health and Academic
Performance of the Millennials (SCOPUS
& ABDC C)
- Service
innovation and delivery as antecedents of satisfaction and loyalty: A study of
Indian Retail Banking. International
Journal of Business and Globalisation,(SCOPUS & ABDC C)
- Intention
to participate on Social Commerce platform: A study on e-commerce websites (ABDC Indexed B)
- Analysing
the Moderating Effect of Entrepreneurship Education on The Antecedents of
Entrepreneurial Intention. (SCOPUS)
- Examining
the Mediating Effect of Trust between Store Image and Loyalty in Grocery
Speciality Stores in Hyderabad. (WOS
Approved)
- Supply
Response of Horticultural Crops: The Case of Apple and Pear in Jammu &
Kashmir (SCOPUS & ABDC C)
Conference Paper
(Presented)
- PUBG Game: Gamer’s Paradise
vis-a-vis the Effects on the Social Engagement, Mental Health and Academic
Performance of the Millennials in CUDC held on 17 & 18 may 2019 at Chitkara
University
- Examining the relationship
between store image and Store loyalty, A Study of selected organized Grocery
Retail” in 7th IIMA Conference on Marketing in Emerging Economies held on
January 11th -13th 2017 at Indian Institute of Management Ahmadabad.
- An Empirical Study on
Exploring Consumers Perceived Risk and Trust for Mobile Shopping in
India". for National Conference on Digital Commerce: Opportunities and
Challenges” in 1st TCA National Conference on Digital Commerce – Opportunities
and Challenges. Held on 07th April 2018.
- Examining Entrepreneurial
intention among university graduates in India. At an international conference
on Paradigm shift in taxation, Accounting, Finance and Insurance at Bhavans college
Hyderabad held on 8th & 9th December 2017
- Exploring the relationship
between store image and Store loyalty of an organized Grocery Retailing at
ICBRP organized by Chandragupt institute of management Patna.
- Consumer perception towards
e-store loyalty after Demonetisation” in International Conference on Changing
Paradigms in Marketing of Services held on January 10-12 2017 at University of
Hyderabad
Technical Workshops
- Workshop
on " Quantitative Research Methods" conducted MANUU by (Feb,2016)
- ICSSR
Workshop on "Research Methodology” Conducted by Pondicherry University (March,
2015)
- Ten
Days research Methodology workshop conducted by A.K.Dasgupta Centre for
Planning and Development, Visva-Bharati.
- 3
Days workshop on Quantitative Data Processing and analysis and reporting by
Research Academy, SPSS (Dec, 2019)