Dr. Ritu Srivastava

Assistant Professor

PhD (Dept. of Business Administration, Lucknow University), MIBM (Dept. of Applied Economics, Lucknow University), NET (UGC)

Email ID: ritu.srivastava@nmims.edu

Subject teaching: Managing Growth, Advance Strategy, Strategic Management, Microeconomics, Macroeconomics

Major Achievements, Honours and Awards, Certifications:

Recipient of Erasmus mobility grant to attend the "Internationalization Process” at Kozminski University, Poland

Recipient of BIMTECH-Dr. G.D. Sardana Memorial Young Scholar Award.

Recipient of the Associate of the Quarter Award, SP Jain School of Global Management for excellent student feedback and service to the institution

Teaching Experience

19 years of teaching experience which includes Doctoral, Executive Education, Postgraduate and Undergraduate courses.

Service to the University

Member of the Accreditation Committee

Ph.D. - Topic

"A Study on Mergers & Acquisitions as a Strategic tool for Global Expansion"

Research Interest

Corporate Sustainability, Impact Assessment of Corporate Strategies

Recent Publications

Sharma, A., Seetharaman, A., Maddulety, K., & Srivastava, R. (2019). In Search of an Effective Solution to Resolve a Liquidity Crisis. In A. Seetharaman, S. Kalia, & K. Maddulety (Eds.). Learning Management through Cases. New Delhi: Wiley India Ltd.

Srivastava R, Surbhi Cheema (2019), How Gender Integration Can Reduce the Income Inequality Gap, Australasian Accounting, Business and Finance Journal, Vol.13, Issue 2

Srivastava Ritu (2019), Smart City Mission: E-governance for Global Competitiveness, International Journal of Economic Research, Vol. 16, Issue 1, 83-90

Singh Archana, Srivastava Ritu (2019), Seasonal variations in milk procurement and milk marketing: A case of the Rajasthan Cooperative Dairy Federation, India, International Journal of Management Concepts and Philosophy

Cheema Surbhi, Srivastava Ritu (2018), Tale of a City – Greater Noida: A Qualitative Study, European Journal of Social Sciences, Vol. 1, Issue 3, 111-122

Srivastava Ritu, Singh Archana (2018), Digitizing India through Mobile applications- Measuring the success of the Indian Government, Journal of Management Research & Analysis, Vol. 5, Issue 1, 52- 56

Srivastava Ritu, Gupta Hema (2017), Relationship Marketing through Social Media, Journal of Advanced Research in Journalism, Vol. 4, No 3&4, 97-103

Srivastava Ritu, Himani (2017), Will UBI be the perfect Social Security Scheme in India? Advances in Social Change, Leadership & Organisational Decision Making, Bloomsbury India, 34-43.

Singh Archana, Srivastava Ritu (2016), Determinants of the Mobile Handset Purchase Decision of the Youth in NCR- India, Nepalese Journal of Management Science & Research, Vol.1, No.1, 16-21, 49-63

Srivastava Ritu, Singh Archana (2016), A psychographic Study on Ready to Eat products using OCEAN model, The Indian Management Researcher, Vol.3, Issue

Srivastava Ritu (2016), The Investment Model of Crowdfunding for MSME (Micro, Small and Medium Enterprises), International Perspectives on Crowdfunding: Positive, Normative and Critical Theory, Emerald Publishers, 169-185

Srivastava Ritu, S. Kaustubh(2015) , Satin Creditcare Network Ltd: A Microfinance Institution at the Bankers' Doorstep, Case Centre, Reference no. 119-0043-1

Srivastava Ritu, Prakash Ajai (2014), Value creation through cross-border mergers & acquisitions by the Indian pharmaceutical firms” in Journal of Strategy & Management, Vol.7, No.1, 49-63

Srivastava Ritu (2012), A study on Indian Youth for determining relationship of Brand Loyalty with Customer Perception with special reference to personal banking services, Asia Pacific Journal of Management Research & Innovation, Vol. 8, No.4, 417-429

Srivastava Ritu, Prakash Ajai (2013), Short term value creation due to cross-border acquisitions by Indian pharmaceutical companies, BVIMR Management Edge, Vol. 6, No.2, 64-70

Srivastava Ritu, Prakash Ajai (2011), Growth-Share Matrix as a Tool for Portfolio Planning: Evidence from the Indian Telecommunication Services Industry, IUP Journal of Business Strategy, Vol. VIII, No.2, 22-34

Srivastava Ritu (2008), Structural Strategies for Global Expansion of Third World Multinational Firms, Fortune Journal of International Management, Vol. 5, 1.

Srivastava Ritu (2008), A theoretical Analysis of the Structural Strategies of Emerging Economy Multinational Enterprises, Abhigyan, Vol. XXVI No.3, 24-33

Management Development programs:

Conducted MDP on "WTO Agreements” for Participants in FIEO [Federation of Indian Exporters Organization], New Delhi.
Conducted MDP on Leadership Innovation (Creative Thinking for Change Management) for LBSIMDS,
Conducted MDP on Capacity Building for Higher Performance and Growth for LBSIMDS,
Project on "Customer Satisfaction of Associates for PEC” which entailed a study on the factors influencing the satisfaction level of the exporters and importers using the services of PEC Ltd.